Learning that isn’t broccoli

“Learning is like broccoli. Everyone intuitively understands it’s good for them - but they don’t necessarily want to eat it for dinner every night. But what if we could come up with a learning experience that isn’t only good for you, but also fun to consume?”


When we started Jolt, we wanted to design the ultimate learning experience.

We thought: the problem isn’t that people don’t want to learn. This generation of workforce is curious and self motivated. The challenge is that we actually need to constantly be learning in order to stay competitive in today’s employment market - and doing something again and again means it has to become a habit.

And habits are really hard to form.

So we started from scratch - with disassembling learning into its smallest pieces and question every piece of it. The classroom, the students, the teacher - everything has to be re-evaluated to fit to today’s sophisticated professional, with just one key rule.

The ultimate learning experience is student-centric.

We noticed that nearly all of the current learning experiences were designed to be as effective as machines - because they were not designed with the student in mind, but rather as a tool for governments or organisations to train massive audiences.

It’s kind of like making food that only makes you full. Or healthy. (sorry, soylent, it isn’t personal).


That’s why the oldest classroom looks kinda’ like this:



While effective (the scholar - source of truth and knowledge - shoots out information to a massive audience), it is based on a few assumptions that have not been changed since the beginning of education:

  1. There’s one source of truth and knowledge. Students are ignorant novices who need to be taught.

  2. You only learn once - you study a profession as a one time investment and then you’re good to go.

  3. You only learn one thing - everyone should be an expert in just one thing they’ll be doing (and improving) for a lifetime.

  4. Few people can teach. Teaching is complicated and requires years of mastery.

  5. You can only learn from people in your city who are physically competent to teach. And there are only a few of those in every region.

  6. Learning stops everything for a few years.


It’s quite clear by now why some of these assumptions seem outdated.


So we’ve set out to redesign education based on some new, modern assumptions:

  1. There’s no one source of truth and knowledge. In the innovation industries, knowledge is created every day by thousands of professionals you can learn from.

  2. You can’t learn once and you can’t learn one thing. Everything changes so quickly you need to constantly acquire new skills and knowledge (and connections!) to stay relevant.

  3. Hands-on practitioners make the best teachers. The best classes are taught by people who show examples from their most current experience, and engage a small group of people into discussion.


And that’s how we came up with the ultimate learning experience:

  • In small groups of 14-18 professionals.

  • Short, stackable sessions.

  • Taught by hands-on practitioners, who speak from their most current experience.

  • In futuristic classrooms built to engage and formulate discussion and peer-learning.


We'll tell you more about it in the blog. 

Hope to see you on the other side, 

Always Be Learning,

Roei Deutsch, Jolt's CEO and Co-Founder